ABSTRACT
As the title implies the article deals with the process of measurement of personality value orientations. This particular problem is especially acute during the COVID-19 and thus needs non-standard solutions. The article makes a point on what value orientations are, providing examples from history, philosophy, psychology and law to prove the point. Modern science is not possible without measurement and the article demonstrates standards from different perspectives. Article provides the analysis of values, their role in society and an explanation of how do they form, it mentions that most human values, deeds and goal need to be evaluated. There is a comparison, the relationship of our own desires, instinctive desires, with a system of prohibitions, restrictions, social norms, ideals of society with a certain system of behavior formed in our imagination under the influence of social and cultural relations. The emphasis is placed on the importance of using non-standard measurement and on that moral and structural categories cannot have a single quantitative standard, because they function as a measure. Article gives a perspective on how are the values formed and denoted the type of non-standard measurement. Due to changes of society the value system is changing, so a certain system of values that has developed in a person under the influence of society, its traditions, prohibitions, norms of behavior, socially significant events, etc., should refer to the non-standard measurement.